tag:blogger.com,1999:blog-3657769617548683896.post495042611514629816..comments2022-04-05T13:52:46.895+10:00Comments on Two wheel thrive: TAC Campaign Effectiveness Survey - Part OneGo Camphttp://www.blogger.com/profile/01951216507436071293noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-3657769617548683896.post-83646788589530081162012-05-29T19:38:45.930+10:002012-05-29T19:38:45.930+10:00Good work Ross, I agree with all three of your con...Good work Ross, I agree with all three of your concepts. Motorcycle safety is a complex area, but there definitely are things that can be done to address problems, both in terms of motorist awareness (and credit where it is due, the 'put yourself in their place' add was a good start in that area.<br /><br />As for cuases, again agreed, this is imprtant, if only because I think a focus on this is needed to get the message across credibly. Sure speed is at times a factor - but portraying it as *one* factor in a way that doesn't just demonise the rider is a really important idea that has so far been missing.<br /><br />*All* motorists need to be aware of speed issues (hell, I get overtaken all the time riding on the freeway to and from work and I'm travelling at the speed limit the whole way). But that is a message that is frankly stale from overuse - not just to motorcyclists, but to the driving public in general.<br /><br />Look instead at where speed is a factor, and how awareness and good roadcraft suggests you do need to slow down, quite possibly to something well below the posted limit, in order to be safe. Tackle the more complex issues in rider safety - believe me, riders will appreciate that and respond a lot better. I definitely agree a no-fault scenaio is a really useful way to approach the issue and to re-engage riders who have been feeling persecuted by the current approach.<br /><br />Something that sends a message to other motorists that it isn't OK to just cut in front of bikes would be a good idea too... :|Anonymoushttps://www.blogger.com/profile/12212823200257377126noreply@blogger.comtag:blogger.com,1999:blog-3657769617548683896.post-16981591779485184982012-05-29T09:20:41.548+10:002012-05-29T09:20:41.548+10:00Ross, these results could be used by VMAG. Has any...Ross, these results could be used by VMAG. Has anyone from VMAG got in touch with you?Rob Salvvnoreply@blogger.comtag:blogger.com,1999:blog-3657769617548683896.post-44599555406784051402012-05-28T23:15:49.772+10:002012-05-28T23:15:49.772+10:00Good work, keep it up!Good work, keep it up!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3657769617548683896.post-41741421828912960222012-05-28T21:14:11.940+10:002012-05-28T21:14:11.940+10:00Well done. I agree particularly with #3: Ads focus...Well done. I agree particularly with #3: Ads focussing on the "no-fault" scenarios to improve roadcraft. Is there oil on the road, is there a pot-hole that I didn't see coming because I was too close up the back of a car, perhaps an animal running out on the road? I would say and emphasise "perhaps" a very similar scenario to the current TAC ad, where the driver pulls out from a blind spot, but hearing the rider beforehand, asking "is that a blind spot on the left? what's my road position? Is there a car about to turn out? What's my speed? There is a car - slow down. Are there any cars behind me? Ok the car's seen me, his wheels aren't moving, ok to go again." <br /><br />I guess that is similar to the previous campaign switching positions with the driver.<br /><br />I would also comment that since the current TAC campaign was launched, I've had many non-riders (car drivers) commenting to me about the ad. All of them didn't see anything wrong with the driver pulling out from the stop sign into the path of the rider. They all believe the bike to be 100% at fault, and somehow think it's ok. Puzzling. Nice one TAC.Anonymousnoreply@blogger.com